Brand Management GmbH (BMG) is responsible for granting licenses for the Käfer brand. It ensures that the name Käfer is only borne by products with a true-blue passion for quality...
Positioning Commitment Objectives
Culinary enjoyment to go with the lifestyle Käfer very closely observes market trends and tendencies in order to formulate clear-cut strategic areas for its license business. Käfer is currently concentrating on three core concepts:
More daily culinary enjoyment It's a common ailment: the time left over after daily errands and the hustle and bustle of our fast-paced working life is scarce: and yet many people want to maintain a healthy lifestyle and nutrition. In this vein, Feinkost Käfer offers high-quality products for an uncomplicated, healthy and quick gourmet experience.
Authentic cuisine Honest in terms of taste, original in terms of recipe: Even when it comes to food, people look for real and authentic things. Feinkost Käfer brings this to the supermarket - with products, whose original recipes are created at the Käfer Stammhaus.
From all over the world Those wanting to try out the very latest products from all corners of the world and within the comfort of their own kitchen are often confronted with problems when it comes to shopping for ingredients and cooking. Käfer's delicatessen experts and top chefs are on the constant lookout for new recipes and product ideas from all around the world. Käfer delicatessen products offer the perfect way of creating new international culinary experiences in a truly uncomplicated fashion.
The Käfer philosophy encompasses 5 values that represent our daily thoughts and actions:
LIKEABLE UNIQUE SURPRISING FIRST-CLASS EMOTIONAL
We promise our customers utmost exclusivity and the highest degree of well-being. Our customers' satisfaction is our only benchmark.
Our objectives We want to establish Käfer as "the premium brand" for high-quality gourmet products and services. In the field of license business, we want to grow Käfer into the leading premium brand in the German-speaking food retail sector. Our mission We want to make our customers' lives more enjoyable and relaxed be it in their every-day lives as well as their special and once-in-a-lifetime occasions. This is why we opt for the very highest quality standards in the procurement, creation, manufacturing and distribution of our products. These are never standard, but they do always guarantee an added value in terms of experience and taste.
Our mission We want to make our customers' lives more enjoyable and relaxed in their every-day lives as well as their special occasions. This is why we opt for the highest quality standards for the procurement, creation, manufacturing and distribution of our products. These are never standard, but they do always guarantee an added value in terms of experience and taste.
Delicatessen with tradition and future The international success storey of Käfer began back in 1930 when Paul and Elsa Käfer opened their colonial-style grocers shop in Munich's Amalienstraße. The idea of finding top-quality, innovative products from all around the world and to present them to connoisseurs and gourmets is a principle that Käfer has held on to and has been consistently pursuing since then.
Today, Käfer is a globally active company with some 700 members of staff and subsidiaries in Berlin, Frankfurt and the Kingdom of Bahrain. In the Party Service sector, Käfer has managed to successfully maintain its European leadership position.
Quality for all since 1986 The name Käfer has stood for the very highest quality since the 1980s. More and more established producers have striven to market their products under the Käfer brand. Käfer opted to work with select partners and as a result has quickly appealed to a wide variety of consumer groups. Accordingly, Käfer products have been among the best-selling products in German supermarkets.
for license partners
for license partners
Benefits for license partners
Successful with a strong brand Backed by more than 75 years of delicatessen tradition, Käfer is one of the leading brands in the premium food area. As licensee, you benefit from the brand's superior publicity and popularity - and the resulting willingness of the consumer to pay a premium price for the Feinkost Käfer brand.
Your key to a lucrative market The process of becoming a listed supplier is highly competitive in the food retail sector. With Feinkost Käfer you achieve placements in an extremely appealing market segment.
Increased efficiency in marketing Every brand introduction involves high costs and risks. With Feinkost Käfer, you benefit from the unparalleled starting conditions from the very first day: approx. 60% Germany-wide publicity (proven), consumer confidence and massive synergy effects established over several decades resulting from the collective forces of all license partners.
Käfer trade partners
Feinkost Käfer is a leading food product provider. Here is a list of shops in Germany and Austria:
- Billa - Combi - Edeka - Eurospar - Familia - Fegro - Globus - Hit - Interspar - Karstadt - Kaisers - Kaufhof - Kaufland - K + K - Konsum - Lekkerland - Marktkauf - Markant - Merkur - Metro - C&C - Plaza - Ratio - Real - Rewe - Sky - Tegut - Tengelmann - Toom - V-Markt
By means of a local market analysis, our approach involves the adaptation of our Käfer restaurant concept to individual and local situations.
Our overall business concept extends from restaurant and kitchen planning to a catalogue of typical Käfer dishes including recipes, as well as room concept and coordination of high quality interior design catered to the special needs of the specific Käfer franchise restaurant and its guests.
We accompany the customer on their way to the ultimate Käfer franchise restaurant. Our seasoned start-up team for kitchen and service supports the team on-site until everything runs without a glitch.
An elaborate manual helps the team familiarise themselves with the standards and guidelines of the Käfer restaurant and offers comprehensible assistance. We also provide the customer with a compendium on quality management as a training basis for employees.
We design criteria individually tailored to the respective location and its guests. Käfer also offers advice for marketing actions and support for seasonal events as well as effective advertising measures.
Become an exclusive member of the Feinkost Käfer family!
The Japanese also appreciate the things we love in our western cultures: The renowned Japanese department store opened its own shops for Käfer presents and specialities such as typical sausage products at 15 national locations.
These products are manufactured in Japan and licensed by Käfer.